Most businesses aspire to use Insights to be more "customer and data driven."
Few succeed.
What IGI Group Brings To The Table...
Integrated Insights
Integrated Insights
Integrated Insights
We are experts in the four key Insights domains needed as inputs into strategy decisions:
- Market Opportunities
- Competitive Threats
- Customer Hearts & Minds
- Customer & Employee Experience
We’ll help you develop a structured approach to building insights that blends multiple techniques:
- Syndicated market data
- Qualitative and quantitative research methodologies
- Data analytics
Art & Science
Integrated Insights
Integrated Insights
Developing Insights is as much art as science. Much of the art is in translation. How to:
- Diagnose a business situation and translate it into researchable questions and hypotheses.
- Formulate subtle research questions that get below the surface to reveal how your target audience really feels.
- Start with a pile of unstructured, multi-source d
Developing Insights is as much art as science. Much of the art is in translation. How to:
- Diagnose a business situation and translate it into researchable questions and hypotheses.
- Formulate subtle research questions that get below the surface to reveal how your target audience really feels.
- Start with a pile of unstructured, multi-source data, synthesize it, add context to it, and translate it into storytelling that inspires confidence and action.
Any piece of data can tell you the “what”; it takes some artistry to translate the what into the “why?”
Once we understand the why, we can translate it into compelling strategies for Marketing, Product Innovation, Customer Experience and Brand.
Bias For Action
Integrated Insights
Bias For Action
For business leaders, Insights are a means to an end.
The value of Insights is dependent upon being transformed into actions, and continually repurposed/reused. When done right, Insights pave a more direct path to success, and create business value.
Superior insight into customers, competitors and your employees will lead to improved eff
For business leaders, Insights are a means to an end.
The value of Insights is dependent upon being transformed into actions, and continually repurposed/reused. When done right, Insights pave a more direct path to success, and create business value.
Superior insight into customers, competitors and your employees will lead to improved effectiveness, better decisions with fewer mis-steps and reduced risk.
And we help leaders address and overcome common barriers to action and growth:
- Fear of change
- Sacred cows
- Need for an unbiased source of truth
- Silos of power
- Business process redesign
- Incentive/Reward systems
- Peanut butter budgeting
- Lack of an Insights Champion
About Us
Hi, I’m Jeff Baker, I founded IGI Group Consulting in 2007.
Our primary focus is helping executive teams systematically enhance their use of Insights throughout their business. Our clients typically transform from a reactive, project-based approach to Insights into a proactive, programmatic approach enabling Insights to help lead the business forward. This transforms Insights from being just a cost center to being a true strategic asset.
That is exactly what I’ve done in over 20 years on the corporate side, in roles leading Insights functions at Microsoft, NetJets (Berkshire Hathaway) and Valvoline. And now with IGI Group clients I work in a fractional executive capacity, filling the role of Insights champion and chief outsider.
We believe in building relationships, not selling research projects. Based on an initial assessment phase, our engagements often evolve into an extended consulting partnership with your leadership team and other key functional leaders in the business. We’ll help guide your Insights journey and ensure that those insights feed your growth strategies in Product Innovation, Marketing/Brand, and Customer Experience.
Contact Us
IGI Group Consulting
Insight for Growth & Innovation
